Susan Mathen is Strategy Director & Co-Founder at Hue & Why, a brand consulting & design initiative. She is also consulting as Strategy Lead for Toaster, India. Previously she was the Regional Planning Lead for Pantene/P&G for the AAIMEA markets at Grey, Singapore.
Experience
Strategy Lead - Toaster, India
January 2020 onwards
Strategy Lead - W+K, India
Led creative strategy on the YouTube B2B project that led to the creative concepts, digital ideas a& launch for the largest on ground event - YouTube Brandcast. Worked closely with the APAC & India teams.
Led brand strategy for a new product launch within Google Pay, mining locally relevant insights that fit the global positioning strategy. Worked closely with the US, UK & India teams.